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SPECIAL GIFTS can be invited at times of building and capital campaigns, gathering of products to meet needs, and special outreach offerings. These kinds of gifts have several advantages:
- They give people an opportunity to give more than they might give otherwise.
- They provide education about specific concerns and needs.
- They help the congregation and its people see a greater giving potential.
- They inspire gifts from those who do not give regularly.
- They allow for differing ways of giving.
Some guidelines for effective special gift programs:
- Direct special gifts toward a real need: local, emergency, or mission.
- Set a challenging goal to be reached by a specific day.
- Tell the people exactly how and when to give and challenge them to respond with a special gift above their regular giving.
- Invite inactive members and friends of the congregation to give.
- Keep communications positive. State that the goal will be reached on the target date. A "we can" attitude is essential.
- Conclude the program with a victory celebration.
*From Stewardship in the Small Membership Congregation - Ecumenical Center for Stewardship Studies
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